Kodak Alaris
Kodak Alaris is a technology company born from one of the world's most iconic brands — bringing photo printing, document intelligence, and imaging innovation to consumers and enterprises across more than 120 countries.
View websiteKodak Alaris photo kiosks were declining in usage as smartphone photography exploded. The legacy kiosk interface — built for a pre-smartphone era with USB drives and memory cards — was invisible to a younger generation who carried thousands of photos in their pockets and had no idea how to print them. We needed to completely reimagine the experience from the ground up.
Discovery
We moderated design sprints with key stakeholders to collectively explore the greeting card experience. Each session surfaced a range of concepts, opening distinct design opportunities and sharpening the overall workflow. But strong ideas demand strong evidence — every promising direction was followed by structured user research and usability testing before we committed to a path forward.
Wireframes
Low-fidelity explorations let us rapidly prototype the two-surface experience — mobile app and kiosk — before committing to visual design. We ran three rounds of hallway testing directly in retail environments before the wireframes held up consistently.
The shipped experience united a mobile-first companion app and a redesigned web flow — giving users a seamless path from browsing greeting card templates to a finished, printed product.
User flow
Mapping the end-to-end greeting card journey surfaced exactly where users dropped off and which decision points needed to be rethought from the ground up.
Onboarding
Onboarding is never one-size-fits-all. Research revealed that key product categories were buried on the landing page — so we used purposeful animation to surface them at the right moment, guiding attention without adding friction to the flow.
Moments
Moments is a central feature of the Kodak app. Showcasing user photos across physical products created a strong sense of personalisation and a natural path to upsell. A focused design solution ensured personalised items stood visually apart from promotional cards — making the leap from photo to finished product feel deliberate, not accidental.
The web experience mirrored the approachability of the app — giving customers a familiar path to customise greeting cards with confidence. Easy card modification and clear price transparency at every step were non-negotiable.
The companion app fundamentally changed the kiosk equation — removing the hardest part of the experience before users even reached the hardware. Abandonment collapsed, order time dropped to under two minutes, and kiosk revenue grew 38% in pilot markets within the first quarter.